Craft Expo 2010

The Port Macquarie Craft Expo aims to establish and deliver a superior quality annual art and craft event that will have wide appeal for exhibitors and visitors across the north coast region, state wide and beyond. The event will have a community focused fun atmosphere that will provide a wide range of activities for a great weekend. Exhibitors Wanted >

Exhibitors Wanted

Craft Expo Exhibitors Application Form at www.CraftExpo.org

Craft Expo Marketing Plan - Draft

A strong marketing campaign has been prepared for the Port Macquarie Craft Expo 2010 including:

Website

• The CraftExpo website has been active since July 2009 and updated regularly and monitored weekly.
• The website www.craftexpo.org has been linked to a broad range of relevant sites including Tourism and Regional Arts sites Australia wide.

$500 Craft Exhibitor Award

• An inaugural $500 Award to an exhibitor for ‘Excellence in Craft’ will be offered in the first year. This award will increase with subsequent Craft Expos as sponsors for the event build.

Media & Publicity Advertising

• Ads have been placed in Art & Craft Magazines and north coast media outlets. This advertising campaign will build in a continual process up until the event.
• Cross media promotion is planned with NBN, a broad range of newspaper ads, DL flyers post box drops and radio exposure;
• Further media & advertising, through websites linkages, accommodation packages, including bus tours, are being organised in conjunction with the event over the coming months;
• Large banners are being displayed at the Port Macquarie monthly Artists Market and will be utilised for other major community events prior to the Craft Expo.
• Thousands of a broad range of Community Service Club members have been advised of the event through service club linkages state wide;
• The Tourist Information Centre will be selling tickets for this event and already has information on hand re the event at the Glasshouse;
• A free bus is from the town to the racecourse will operate over the weekend to maximise tourist and visitor numbers.

Sponsors

• Sponsors include NBN and others will be named shortly;
• Port Macquarie Tourism Board is supporting the event which has been identified to be a major drawcard in a school holiday period. A broad tourist group is being targeted for the event including families, men and children
• NBN TV will be used for ads that will be run prior to the event;

Opening Event

• An opening Event is planned on the Friday night with a high profile guest to open the event, invitation only and Art Exhibition.

Craft Expo Exhibitors Application Form at www.CraftExpo.org
Visit the Zonta Club of Port Macquarie today!  Visit The #1 Rotary Club of Port Macquarie today!

Back to Top